Article in last week's New Yorker:
Bullshitting can involve an element of artistry; it offers, as Frankfurt acknowledges, opportunities for “improvisation, color, and imaginative play.” When the bullshitting is done from an ulterior motive, like the selling of a product or the manipulation of an electorate, the outcome is likely to be a ghastly abuse of language. When it is done for its own sake, however, something delightful just might result. The paradigm here is Falstaff, whose refusal to be enslaved by the authority of truth is central to his comic genius. Falstaff's merry mixture of philosophy and bullshit is what makes him such a clubbable man, far better company than the dour Wittgenstein. We should by all means be severe in dealing with bullshitters of the political, the commercial, and the academic varieties. But let's not banish plump Jack.
At last - someone who understands.